Why Just Collecting More and More Data Is No Longer Productive

Why Just Collecting More and More Data Is No Longer Productive

A decade back, when the big data trend began, the mantra was to collect more and more data — then glean insights from it to better understand consumer behavior, market trends, and demand. Even today, big data is key to better decision-making and operational excellence; however, two phenomena challenge the notion of “collect as much data as possible”: data privacy and regulations.
The enforcement…


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