Cross-Device Authentication and Tracking: The Opportunities and Underlying Privacy Risks

Cross-Device Authentication and Tracking: The Opportunities and Underlying Privacy Risks

Introduction

In a world where digital experiences define business success, cross-device authentication could offer businesses endless possibilities for embarking on a digital transformation journey.
Every internet user demands a rich and secure customer experience. And if they’re not catered with up-to-snuff experiences, they’ll switch to competitors.
Hence, businesses need to know what their…


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