Multi-Brand Ecommerce: Creating a One-Brand Experience Using SSO

Multi-Brand Ecommerce: Creating a One-Brand Experience Using SSO

Introduction

The modern e-commerce driven world has almost ceased the conventional brick and mortar retail, and it’s now left grappling with associated issues, including high rentals and lofty prices.
On the other hand, online retail and multi-brand e-commerce have emerged as a powerful medium to reach a broader consumer base with endless possibilities and huge inventory.
Buyers on e-commerce…


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