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Showing posts from December, 2021

3 Steps to Maintain Total Data Visibility

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We live in an era where data is progressively becoming the essential and the only fuel for thriving business success. And the rapidly growing volumes of data have raised several security concerns that can’t be overlooked. Though managing the in-house data stored locally wasn’t really a tough nut to crack, cloud computing has made data visibility and monitoring a more significant dilemma. Undoubtedly, cloud monitoring is trickier than monitoring local data centers and private cloud environments, since the sheer volume of data from diverse sources can’t be easily monitored to derive valuable insights. Hence, today’s security leaders should put their best foot forward to improve data security and enhance overall efficiency by following best data visibility practices. Let’s have a look at some of these fruitful practices. What Is Data Visibility? Why Is It Important? Before we inch towards understanding the aspects of data visibility best practices, let’s first understand what data ...

3 Steps to Maintain Total Data Visibility

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3 Steps to Maintain Total Data Visibility We live in an era where data is progressively becoming the essential and the only fuel for thriving business success. And the rapidly growing volumes of data have raised several security concerns that can’t be overlooked. Though managing the in-house data stored locally wasn’t really a tough nut to crack, cloud computing has made data visibility and monitoring a more significant… View On WordPress https://64.media.tumblr.com/d4d489e75238c4d50a00bc0b33e3c27d/bbe11f2a826a2f8f-b3/s640x960/3dc8b4c576a683ec323d055ff44845f629783e22.jpg https://guptadeepakcom.tumblr.com/post/671996472572723200

In-Store Tracking: Is It A Threat To Consumer Privacy?

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The amount of data/information collected by retailers is anticipated to surpass 175 zettabytes by 2025 , according to Deloitte. With this much data being collected, the complications from even a fraction of this data and information being leaked or compromised by cybercriminals are severe. Today, cybercrimes have increased to unprecedented levels. As digital crimes surpass a 600% increase , Deloitte warned that a single security incident that exposes even 5% of a retailer’s data and information could result in complications such as $5 billion to $10 billion in civil fines apart from recovery costs and any other legal complications, in accordance with the CCPA. Retailers must implement safe data-collection measures that do not violate shoppers’ privacy and do not pose any implications in the case of a data breach. Implications Of Using In-Store Tracking Platforms The tracking of retail shoppers is increasing at a rapid pace as retailers continue to leverage advanced tracking and mo...

In-Store Tracking: Is It A Threat To Consumer Privacy?

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In-Store Tracking: Is It A Threat To Consumer Privacy? The amount of data/information collected by retailers is anticipated to surpass 175 zettabytes by 2025, according to Deloitte. With this much data being collected, the complications from even a fraction of this data and information being leaked or compromised by cybercriminals are severe. Today, cybercrimes have increased to unprecedented levels. As digital crimes surpass a 600% increase,… View On WordPress https://64.media.tumblr.com/adcca2d508077bd4a495031eb34596bb/0a7371125f745865-4d/s640x960/425ef96606510664918006dc2829df7de142ba39.jpg https://guptadeepakcom.tumblr.com/post/671923503415623680

Cookie-based vs. Cookieless Authentication: What’s the Future?

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Securing communications between a client and a server often requires credentials to identify both parties. That is where the different authentication techniques comes in. Two popular authentication methods are cookie-based and cookieless authentication. However, choosing any one of them depends on the organization’s requirements. Both come with their benefits and challenges. This article will give a quick walkthrough of cookie-based and cookieless authentication along with their advantages and disadvantages. What is Cookie-based Authentication? Cookies are pieces of data used to identify the user and their preferences. The browser returns the cookie to the server every time the page is requested. Specific cookies like HTTP cookies are used to perform cookie-based authentication to maintain the session for each user. The entire cookie-based authentication works in the following manner: The user gives a username and password at the time of login. Once the user fills in the login fo...

Cookie-based vs. Cookieless Authentication: What’s the Future?

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Cookie-based vs. Cookieless Authentication: What’s the Future? Securing communications between a client and a server often requires credentials to identify both parties. That is where the different authentication techniques comes in. Two popular authentication methods are cookie-based and cookieless authentication. However, choosing any one of them depends on the organization's requirements. Both come with their benefits and challenges. This article… View On WordPress https://64.media.tumblr.com/2d54c1ee56142a19298e79bda8654142/5883def06dd48418-b7/s640x960/4e327012337d7e04c2a9229981c59651ab3d052e.png https://guptadeepakcom.tumblr.com/post/671905868903858176

Understanding PII Compliance: A Key to Enterprise Data Security

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When you visit a website, it may store some basic information about you, such as your IP address, the operating system on your computer, the browser you use, ISP used to connect, location, screen resolution, etc. Some websites store login cookies on your computer, so you don’t have to log in every time you visit them. But this is not all. When browsing online, you also leave enough breadcrumbs for websites and web applications to identify you. We often talk about personally identifiable information (PII), but few users know precisely what it is. Besides, there are many ways to manage personal information. Having said that, it is one thing when you protect your PII from potential exploitation , and it’s entirely different when a third party manages it for you. So, let us take a deep dive to discover the term personally identifiable information or PII. What is Personally Identifiable Information Data that helps identify a specific individual is called personally identifiable infor...

Understanding PII Compliance: A Key to Enterprise Data Security

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Understanding PII Compliance: A Key to Enterprise Data Security When you visit a website, it may store some basic information about you, such as your IP address, the operating system on your computer, the browser you use, ISP used to connect, location, screen resolution, etc. Some websites store login cookies on your computer, so you don't have to log in every time you visit them. But this is not all. When browsing online, you also leave enough… View On WordPress https://64.media.tumblr.com/559dc7d7a2e47c9808c2729b75d1c77d/54024beb48c1051a-55/s640x960/7355a952ab991c280a8055be1812cdff6a4ac7a2.jpg https://guptadeepakcom.tumblr.com/post/671804860471115776

Business ventures concentrating on the data first technique can...

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Business ventures concentrating on the data first technique can altogether increase auxiliary income, cut expenses and accomplish faithfulness from their top customers. Businesses face myriads of challenges in this process. The five most prominent ones are listed below: - Huge Volume of Data - Executing the Right Technology - Securing customer data: - Mapping the customer journey - Data gathering and storage Read the complete article: https://bit.ly/3oJoY8l by Deepak Gupta http://ifttt.com/images/no_image_card.png https://guptadeepakcom.tumblr.com/post/671709606169427968

DNS Cache Poisoning: Why Is It Dangerous for Your Business

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What is DNS Cache Poisoning DNS cache poisoning, also known as DNS spoofing, is a cyber-attack that exploits the weaknesses in the Domain Name System (DNS) servers. It enables the attacker to poison the data in DNS servers, including your company server, by providing false information to your internet traffic and diverting it to fake servers. This is done by redirecting the data in DNS to their IP address. DNS cache poisoning utilizes the vulnerabilities in the DNS protocols’ security to divert internet traffic away from legitimate servers to the wrong address. DNS cache poisoning is effectively used for phishing attacks, often referred to as Pharming, for spreading malware. In the background, the malware runs and connects with legitimate servers to steal sensitive information. When the DNS server is attacked, users may be requested to login into their accounts, and the attacker finds its way to steal the sensitive and financial credentials. Moreover, phishing attacks also insta...

DNS Cache Poisoning: Why Is It Dangerous for Your Business

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DNS Cache Poisoning: Why Is It Dangerous for Your Business What is DNS Cache Poisoning DNS cache poisoning, also known as DNS spoofing, is a cyber-attack that exploits the weaknesses in the Domain Name System (DNS) servers. It enables the attacker to poison the data in DNS servers, including your company server, by providing false information to your internet traffic and diverting it to fake servers. This is done by redirecting the data in DNS to their… View On WordPress https://64.media.tumblr.com/52575418a76969a90eee6ebab6599915/7f5c13a11c70099d-cd/s640x960/ee0832cc48185b1170492d9f5fbeccf47040b7ac.jpg https://guptadeepakcom.tumblr.com/post/671618328331255809

How to Set Up Two-factor Authentication on All Your Online Accounts

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How to set up 2FA on your accounts? And why is it important in the first place? As social media is becoming increasingly popular, security is becoming something of supreme importance. Even though choosing a strong password helps you in certain ways, by adopting 2FA, you can improve and enhance security further. So, let’s know more about this extra layer of protection and how to set up 2FA on your accounts. First stop. What is Two-Factor Authentication 2FA is one of the best security methods that use two layers to verify a consumer’s identity. This means, rather than simply entering the password to log into an account, two-factor authentication requires a code to be sent via text message to the consumer’s phone number or generated through an app. This type of verification code helps and ensures that only the authorized consumer can access their account. Similarly, multi-factor authentication (MFA) offers two or more authentication layers to approve account access for consumers. ...

How to Set Up Two-factor Authentication on All Your Online Accounts

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How to Set Up Two-factor Authentication on All Your Online Accounts How to set up 2FA on your accounts? And why is it important in the first place? As social media is becoming increasingly popular, security is becoming something of supreme importance. Even though choosing a strong password helps you in certain ways, by adopting 2FA, you can improve and enhance security further. So, let's know more about this extra layer of protection and how to set up 2FA on… View On WordPress https://64.media.tumblr.com/5f691d62b07dea5b143ca07e64f8efed/1dc9ccfed4092674-d1/s640x960/316d94473c92a5d1209cdaa1a57114c8efb566c5.jpg https://guptadeepakcom.tumblr.com/post/671618011874148352

The Different Ways Artificial Intelligence Solves Real-World Digital Identity Challenges

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Javelin’s 2020 Identity Fraud Survey revealed the total cost of identity fraud in 2019 to be about $16.9 billion (USD). This cost incorporates data breaches, fines from privacy regulations like CCPA and GDPR, and lost or damaged resources. Due to these imminent risks, the need to reliably authenticate the identities of users is crucial in your security infrastructure. Fundamentally, users self-register. Self-registration is a form of identity proofing that captures just the phone number and email in most cases. This is not enough as it communicates minute details about the user. That’s the more reason it is crucial to go beyond self-registration and leverage automated and intelligent identity proofing to identify users who need access into your system and network. What is Identity Proofing? Identity Proofing is a verification process of a user’s identity. We should not mix this up with the normal authentication which is based on the combination of username and password. Identity p...

The Different Ways Artificial Intelligence Solves Real-World Digital Identity Challenges

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The Different Ways Artificial Intelligence Solves Real-World Digital Identity Challenges Javelin's 2020 Identity Fraud Survey revealed the total cost of identity fraud in 2019 to be about $16.9 billion (USD). This cost incorporates data breaches, fines from privacy regulations like CCPA and GDPR, and lost or damaged resources. Due to these imminent risks, the need to reliably authenticate the identities of users is crucial in your security infrastructure. Fundamentally, users… View On WordPress https://64.media.tumblr.com/fcbe1abee8a6c613b2eeeea43e4b0d6d/5af8e06dd373a7a2-f5/s640x960/3cf75c8338522dc06d88b07c1f7fe6d29dee9119.jpg https://guptadeepakcom.tumblr.com/post/671121928891826176

No-code platforms provide users with quick and easy solutions to...

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No-code platforms provide users with quick and easy solutions to develop and grow their apps or software. It gives programmers and non-programmers equal opportunity to build a new product and launch it to the market. Reasons to Choose No-Code Platforms 1. It lets you utilize your internal resources. 2. It is cost-efficient 3. It offers faster development 4. It offers a better user experience 5. It can be easily redesigned and updated 6. It makes for a reliable business experience Read the complete article: https://bit.ly/3bPVekd by Deepak Gupta http://ifttt.com/images/no_image_card.png https://guptadeepakcom.tumblr.com/post/671075418848296960

How to secure an email address on your website

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The present-day internet is a hotbed of spammers and hackers, and you need to secure your email address. Hackers often scan websites and web pages to extract genuine email addresses and exploit them to attack users with spam messages. This should really concern you because many of these spam emails carry potential malware. When you open your mail or click on a link that contains it, the malware gets naturally downloaded to your system. For example, let’s assume you have entered your email address on a website’s contact page, then there’s a big chance the email harvesting bots have found it. Thereafter, they start flooding your mail-box with spam emails. Luckily, there are a few ways to hide your email address from such spammers and hackers who constantly mine for the same. One way is through email harvesting . Let’s talk about what it is and then explore the various ways to secure your email address. What is Email Harvesting Email harvesting is the process of collecting lists of...